Summer 2022
Thema is born
Two young men from Modena find the courage to give voice to their passion for watches, and in doing so create a brand of their own.
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Our story
Every watch has a theme.
How and why Thema was born: two young men from Modena, a passion for watches and the wish to build a brand of their own.
The name
Why “Thema”?
Thema was born from the idea of creating a watch brand where the style of every model changes drastically from the previous one.
Every Thema model has its own identity and its own story, which inevitably emerge when it is worn and which differ from every other piece. In short, every Thema watch is defined by a specific theme that makes it unique and inimitable.
The journey
From the beginning to today.
After months of work
Theorema
With care and dedication they work on the first Thema-branded model, until Theorema is born. The result of numerous revisions and name changes, it finally marks the brand’s debut in the watch world.
May 2024
Kickstarter
Thema launches its first Kickstarter campaign with the goal of raising €9,000 in 30 days: a launch pad and a chance to become known worldwide. The campaign exceeds expectations and the goal is reached, allowing the brand to carry on and invest in quality, innovation and new models.
5–6 October 2024
Watches of Italy (WOI)
Thema takes part as an exhibitor in the fifth edition of Watches of Italy, the most important watch fair in Italy. In two days it receives excellent feedback from visitors, and several bloggers and prominent figures in the watch world take an interest in the brand and interview the founders, publishing the content on platforms such as Instagram and YouTube. The experience brings ideas for future improvements and new models.
2022Year founded
€9,000Kickstarter goal reached
30Campaign days
WOIWatches of Italy, 5–6 October 2024